Self-Serving Letters and Emails

powerful of business involves inducing people to do what we want them to do. Whether it is to designate a proposal, return a call, dwelling up an appointment, provide information or pay a bill, we are constantly nudging.

In business, to exist you must persist. But what happens if your nudgee is flat-out unresponsive? Can you tranquil approach your agenda?

In many cases you can. enact a classical Poingo inversion, top it off with a half-gainer and a solid plant at the waste, and you've got your deal.

In English that means to search for for opportunities to invert the status wherein the inaction, rather than the action of your nugdee prompts the furtherance of your cause.

Your reply may be a self-serving letter or email. Example:

Your customer ordered a load of snipe bracelets, but now that you have them and are ready to command, you can't collect a returned phone call. After a few attempts, go into self-serving mode.

Leave a phone message, followed by a letter and an email which essentially says this:

Self Serving Message (paraphrased)

"Hello my esteemed customer, bringer of light and feeder of my children. I have spent a few seconds of my unworthy life calling to bring you apt news about the arrival of your pretty snipe bracelets."

"Alas, all which has occurred to date is that I have has the definite pleasure of hearing the music of your recount on your voicemail machine."

"But now I must conception on your behalf, to ensure that your critical merchandise arrives in time for the upcoming "Accoutrement' de Snipe" convention. I will buy it upon myself to defend your interests, my friend, and assert your valuables this Friday at 3PM."

"If for any reason you need to modify this view, please call me before raze of day Thursday so I can best meet your expectations."

Sucking Up
You may have noticed a definite Alladin-like obsequiousness to this message. respectable derive! You are basically ramrodding your customer. At least be nice about it. Remember what Mary Poppins said about the spoonful of sugar helping the medicine go down. Frame your actions within a context of the customer's best interest.

Multi Media Approach
Remember, I suggested a call, a letter and an email. Each additional medium of communication reduces the ability of your customer to ignore you. Where appropriate, you may also expend smoke signals and carrier pidgeons. Tatoos on prominent body parts can also be effective.

Don't wound Yourself
expend self-serving communications sparingly. Even more valuable, don't overreach:

"Hello my most astonishing customer whose radiance shares the skies with the gargantuan deities while his feet bless the Earth with their touch. I surmise that in your greatness you may have overlooked signing the contract I have humbly offered".(so far, so excellent)

"intellectual that you will soon be wanting the 7 shipping containers filled with the finest unique Zealand Kiwi fruits we discussed, I am ordering their placement on the next barge coming your device. They will be nicely ripe when they come. I am confident that when you inhale the fragrance of these delicacies, you will immediately heed the contract and get delivery."